AWAI’s Accelerated Program for Six-Figure Copywriting
This is really just a book that tells you how to write direct mail letters. You can a book on Amazon for a fraction of the price.
The course is surprisingly thin, and there is no structured individual tuition, so you can’t judge your progress.
There are many glowing reviews for this course on the net, most of which sound suspiciously similar. This is because AWAI’s affiliates make money from recommending the course.
AWAI (American Writers and Artists International)
The core program. That’s a 500 page spital bound notebook. Many pages are empty so you can do your “assignments”.
“Practice your writing as you work on an actual direct-mail letter covering all the key components.” That means, ‘Do some practice by yourself’.
“A 300+ page Hall of Fame book, containing 50 successful direct-mail letters and direct-response ads”. That means it’s a book of clippings.
“A weekly email, called the Golden Thread.” But you can also get free copywriting tips from other sources.
“If you’re stuck or have a question about anything concerning the program, read through past questions submitted by writers before you.” For which they mean, ‘Look at what we said to other people’.
“Free access to DirectResponseJobs.com” (well, you could also go to Monster and get more offers).
Invitation to ‘our annual copywriting Bootcamp’. This will cost you an extra $2,000 to $3,000.
“We can send you a videotape of all the most important workshops” (This will cost you extra).
“Your opportunity to participate in our $10K challenge — where you can write a letter promoting AWAI’s Accelerated Program for Six-Figure Copywriting. If we like it, we’ll mail it — and pay you $10,000.” Hmm. If you think they’re going to give you $10,000 in return for a $132 course, you’re naïve. You can hire a good quality freelancer on Elance to write you a letter for a few hundred bucks.
Get a couple of your samples critiqued: Critics is allege that this is done by unqualified copywriter wannabes who are paid $10 to do them.
AWAI will try to upsell you the “Masters Program” for another $700.
AWAI will also “invite” you to a 3 day “bootcamp” for $2000 – $3000.
Then they will offer to sell you more home study courses on their specialist topics such as financial or health.
AWAI will also try to Upsell you to the ‘bootcamp’. Some people have said: “they offer a “job fair” there, which is nothing more than Michael Masterson’s fellow cronies setting up a booth and pretending they are interested in hiring AWAI students.”
$507, but you can buy it on eBay for around $6.
1 out of 5